We the people - Untapped market (Inside us)

                                    I was part of “Ganpati Visarjan” last night at durg. What a sophisticated visarjan it was ; no filmy song at all in 3km ,only good song of God only played in it. But no compromise in dance by “Gangs of Chandni Chowk”. Yes It was visarjan program of “Chandni Chowk Ka Raja”.

What was the music played in Visarjan yaatra, Corporate it is for you- Airtel Theme music ;yes and believe me when airtel theme music was being played by “Dhumal” it was rocking music for rocking dance , even people who were just watching all this from there window ,terrace and balcony were also smiling and taking part on this. Self drive of promotion-Branding for any brand name or brand impact?

I saw how thousand+ people were watching all this with open eyes, dancing legs and smiling face of all class, I was missing some good branding and opportunity to show your logo, brand name & products in official way. Untapped market and untouched way of branding –marketing your services, because mind of people was almost convened for accepting any thing in show like this. The way where we can use 3P’s from 4P’s of marketing; it was product, place, promotion, all together.

Any brand can get popularity in this few hours only, if we can utilize it and tap it. It is competitive market and changing market too, a brand can generate profit suddenly; we can get unexpected huge response in few hours too for our brand just because of using a strategy. Time has gone, so now it is opportunity loss for brands, but it was research of a new market or new screen to give a platform for our brand name. Some companies are fighting only for “Brand-Recognition” and spending lots of money, manpower and valuable time too, this could be a boom for those companies too. I have really unique and new way of marketing idea at this show and according to my test it is 100% working & result oriented.

Some of you experienced person may call it used tool or no result tool also with your way of implementation and your perception , but still I believe and I strongly agree , that it is result oriented way of promotion if you can hit strategy at right place with right product.

Because what I feel about marketing; you can push your brand much easier when customer is happy and you are part of making him little bit happier with your idea. This strategy not only pushes your brand in market and getting accepted by all but also makes loyal customer. Indian marketing is very easy if we are wrapping our brand with emotion.